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Andrew N. Brooks
Founder & Chief Operating Officer
While earning two Bachelor’s degrees from the University of Calgary, Andrew started his entrepreneurial career founding his 1st company distributing sugar-free products. While Andrew was focusing on diabetic-friendly products, a new trend of low-carb dieting was introduced; a lifestyle very similar to that of a diabetic.
Already a successful entrepreneur, Andrew’s dream was to obtain an MBA from Harvard. Included in his Harvard application was a business plan to merge his diabetic-friendly company into the low-carb lifestyle. In 2000, Andrew made the decision to leave his Harvard MBA opportunity to implement his business plan and co-found Pure De-lite® Products, Inc., a sugar-free, low-carb chocolate company.
Due to the popularity of the low-carb lifestyle, Pure De-lite® generated over $300 million dollars in sales and was retailed nationwide in stores such as Wal-Mart®, Walgreens®, and GNC®. The founders of Pure De-lite® discovered that if chocolate was processed properly it contains the highest levels of antioxidants.
In May of 2005, Andrew helped introduce the world’s 1st Healthy Chocolate, Xoçai. Rather than staying within their retail roots, Xoçai would be sold directly to their consumers and provide independent distributors with an income-generating opportunity.
As Founder and Chief Operating Officer, Andrew’s vision is to transform and improve health worldwide while providing a long-termand socially responsible business opportunity.
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